McMenamins

In 2014, the McMenamins Private Events team asked for a design refresh — simple elegance to balance the more playful side of McMenamins. Our team took it a step further; we created a targeted experience that empathizes with the users and addresses their questions and concerns as they look for the right space to hold their event.

The new microsite is now full of rich visuals that highlight the spaces in which these events are held, complemented by a sophisticated color palette, clean typography, and custom iconography. The site architecture leads the user down an intuitive path: after choosing the type of event, the user can easily explore the different properties; digging further, users can learn more about the spaces and amentities offered by each of the venues.